Purpose

Workplace diversity, gender equality, living wages, social impact, transparency, mindfulness in business, environmental impact, community engagement, triple bottom line (People, Planet, Profit) – whew! Plus we’ve embraced a fourth: Purpose. It used to be a person would start a business just to earn a little cabbage on which to live. Times have changed, as business is evolving towards enlightened levels never seen before. From our crystal tower here in San Francisco, we envision the need for substantial social change in order for society to live in ease, abundance, and harmony, but it’s pretty clear that we will not get to critical mass in agreement as individuals nor can we rely on politicians/government to lead the way.

But, as I’ve said many times before, business is ubiquitous and influential enough to touch humanity in every corner of earth, so it makes sense that business will be the agent of change in the 21st century. Of course, it would be great if every company would take the responsibility to adopt this highly ethical and interdependent approach, but it really only takes a marginal number of influential and forward-thinking companies to advance these just and sustainable ethics to effect change on a global scale. This is already happening and will continue to influence how the world evolves, and not a minute too soon!

Please note: while Dharma was a Registered B Corp at the time of this posting, it no longer is.